Checking out the types of mass media in the digital space

Checking out the types of mass media in the digital space

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This post explores how the media landscape has shifted over the past few years.

In the online media landscape, what we see online is largely determined by algorithms which are formed by our online behaviours. Each social media platform uses its own programmed system to suggest new content and suggest material that will attract the user. The types of media content examples that will be shown to a user is designed to keep people engaged. The algorithms are developed to keep people stimulated by suggesting and promoting videos that are relevant, read more well-liked or contestable among other users. While this level of personalisation can be practical, it can limit the areas of media that people are subjected to, producing more segmentation and prejudice amongst users around social problems. Those who are associated with media creation, such as the founder of the fund that has stakes in Sky, for instance, would acknowledge the effect of social media platforms in sharing new narratives. Similarly, the chairman of the company that owns NBCUniversal would acknowledge the effects of user created material in the media landscape.

In the present day, online platforms have made it substantially simpler for everyone to produce and share material. Previously, creating material for a large audience necessitated access to a series of crucial resources and financing. Presently, with the use of mobile phones and typical digital innovations, digital media content examples like short form videos, blog articles and podcasts can be easily developed with just a few standard gadgets, as well as reaching a huge audience, really quickly. This has opened the door for more diverse voices, especially those who were formerly ignored by mainstream media. The head of the parent company of Guardian Media Group would recognise the importance of mass media using social networking sites, meaning that social media has developed a space for underrepresented communities to share their stories.

The increase of online content has entirely changed what is meant by the term mass media. Previously, mass media adhered to a hierarchical design, using a top-down media model. Typically, a small group of experts, such as newspaper publishers or broadcasters, who would produce material for big audiences who mostly just consumed it. Nevertheless, today, with the help of the web, the face of media has seen substantial change, making the usage and ease of access of media much more open and interactive. With access to popular social media platforms, new media examples are revealing that people can create and share their own content, just as easily as they can absorb it. Social media has allowed anybody to contribute to public conversations, instead of just the significant media companies and so as a result, mass media is no longer controlled by a couple of big advocates. Instead, it is spread out across millions of user stories around the globe.

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